Online Brand Design Overhaul for Macmillan Readers
Posted by admin on September, 23rd 2010We have been consulting Macmillan for some time regarding the online brand visual and web design for Macmillan Readers, along with other sites in the learning resources family. We defined weakness in the brand from the ground up with the existing platform, from Logo design through to content delivery and communication. JPR Marketing redesigned the website architecture and brand visual to engage site visitors, communicate clearly and present the excellent resource material in a way which encourages use.
Macmillan Readers is a learning resource for teachers to help with classes, and a vast information resource for students of the English language. The site is very interactive including competitions and community aspect.
New Design
Macmillan Readers | Web Design
Old Design
New Brand flavour For Remortgages.com
Posted by admin on September, 2nd 2010JPR Marketing are not just a Pr Company, we handle a broad mix of brand promotion, including improving and developing brand visuals. Our in house team of designers are currently handling a brand project for a top level domain and website, remortgages.com.
Remortgages.com came to us with a successful business, a strong URL but a weak brand aesthetic. It is not enough today to just build search engine position, the value in any endevour for a business owner is in the brand. We have designed a now logo for remortgages.com and are overseeing a new brand visual to encourage new growth in the business.
The new logo design
New Remortgages Brand
The old logo design