Content Marketing for PR and Internet Marketing
Posted by admin on November, 1st 2011When using the Internet, consumers search for what they want to view or stumble across new content through recommendations from friends. The viral nature of the Internet means that if you as a business are continually creating content on just your specialist subject, you will gain greater visibility in the search engines to those searching for you and greater visibility through social sharing through people who hold similar interests to you.
Companies across the country have wasted millions of GBP on the latest marketing fads and snake oil salesmen who got to the party early. Content marketing is a great way of establishing your business as a thought leader within your sector and still lends itself towards more traditional marketing and public relations methods if your internet marketing activity is still in its early days.
In creating such finely tuned content that is genuinely useful and interesting to your customers/clients
Google Makes a New Privacy Stand
Posted by admin on October, 21st 2011
This week, Google announced on it’s Analytics blog that it will be encrypting search result URLs for Gmail users as part of its public drive to improve Google’s image relating to privacy and its user’s personal information. Basically, this means that if visitors to your website are logged in to their Google account, Google won’t track the visit in detail like it usually would.
This is potentially a huge kick in the teeth to small web businesses who rely on Google’s free Analytics package to help them start their fledgling web businesses. Not only that, but website’s that have a large proportion of visitors who are likely to be logged in to a Google account are most likely to be affected.
Google says that the changes won’t affect most website’s stats, but some have forecast that
Are You Your Own Worst Enemy On Twitter?
Posted by admin on October, 18th 2011Going about your day to day business on Twitter, it is normal to encounter several Twitter users in one day. Some of the users will be seasoned pros whereas others will be newbies testing out the water. Whether you are a pro or a newbie to internet marketing and social media, we have put together five key points that could put people off following you on Twitter. Read on to see if you are you own worst enemy on Twitter.
1. Scheduled tweets – we don’t think there is anything wrong with scheduled tweets per se, but we do think that other users should know that you have scheduled a tweet. You could mark them with [ST] at the start or the end seeing as you only have 140 characters per tweet. The reason we suggest noting scheduled tweets is so other Twitter users don’t think you’re ignoring
Instant Analytics – Google Steps Up Its Offering
Posted by admin on October, 17th 2011Having a website that loads pages quickly is a small but a proven positive step towards helping your website appear higher in the search engine results for your key terms. It seems to have been a long time coming, but Google now are also improving their speeds with their new, improved free analytics software.
Currently results take approximatively an hour to two hours to show on Google Analytics. By default you’re shown a date range ranging from a month ago up until yesterday’s date to hide the incomplete (and sometimes confusing) results from today’s results. Sorting out the Analytics data obviously costs Google money so it’s no surprise that there’s other paid Analytics programs out there which have more features which include realtime results.
Now Google Analytics have announced that they will be offering free “realtime” Analytics in the next couple of weeks where you can see traffic data within minutes of
Is it too early to write off Google Plus?
Posted by admin on October, 11th 2011Since Google+ launched in June 2011, Google has tried every trick in the book to try and corner the social market and steal market share from its rival, Facebook. They started out well when the service was made available by invite only, but it all went quiet until it was opened to the public… and then it went all quiet again. The latest reports suggest that Google+’s traffic has dropped by 60% since it opened to the public on 20th September 2011.
A couple of weeks later after Google+ was opened to the public, positive column inches about Google+ are still hard to find. Google have poured a lot of time, effort and money into creating Google+ and trying to keep it going so what is going so wrong?
Firstly, in Google’s defence, Google+ hasn’t even been going for 6 months and has over 25 million registered accounts compared to 800
Marketing 101- Apple
Posted by admin on October, 11th 2011
Unless you have been living under a rock for the last few days, you know know that Steve Jobs, CEO of Apple passed away this week. In his later years, Steve Jobs was known for his battle with pancreatic cancer and whilst he survived for an amazing seven years after diagnosis, most sufferers only live for an average of 6 months as it is so hard to diagnose. Hopefully, Steve will be remembered for more than just being a demanding CEO who died in his 50′s after a long illness. We think that Steve Jobs will ultimately be remembered for creating one of the world’s most powerful and recognised brands ever seen.
It seems as though anybody looking for a case study about how the 4 P’s taught in ‘Marketing 101‘ need look no further than
Software for Architects – Union Square
Posted by admin on October, 4th 2011
As an architect, there will be certain tools you cannot live without to be able to complete your job to a high standard. Over the decades, architecture has improved with the help of computer-aided design, but architects still need sketching and drafting tools, measuring devices and cameras.
To ensure everything is organised and in order when an architect is working on the project, the simplest item to use these days is software specifically developed for architects. You need to be able to store and organise documents, to carry out project accounting, and manage your emails. Whereby these items may have all been separate entities, now Workspace is a programme that integrates everything making your workload streamlined.
Workspace is an incredibly popular software programme used by thousands of architects throughout the
Facebook Tracks Your Every Move – Even After You Log Out
Posted by admin on October, 4th 2011
We couldn’t let this little whoopsie on Facebook’s part pass without comment after all, Facebook regularly comes under fire due to their seemingly lax privacy policies.
———————————-
The story broke last week that Facebook was tracking visitors on websites that integrate with Facebook even after they had logged out of their accounts. The story went public when a self-confessed hacker noticed that cookies weren’t being deleted when users logged out, so after getting no joy when he told Facebook about their error, he wrote a blog about the problem to provoke a response and a fix.
———————————-
Understandably, web users are concerned about this invasion of privacy whether it was intended or not. Facebook say that users’ data is safe and won’t be sold on but this is scant consolation if you
Airmiles Commits PR Suicide
Posted by admin on September, 19th 2011
It has been a tough couple of weeks for The Mileage Company – the people who manage Airmiles. Since the announcement that Airmiles would be ‘making some changes’ to its offering, there has been an outpouring of anger from the public about it, with disgruntled customers taking to TV, radio and of course, the internet to publicise this issue.
For a bit of background information for those who may not already be aware of what has happened, Airmiles is changing its name to Avios, and under this new brand name, Airmiles as we know it will cease to exist. Points already saved by customers for free flights will be devalued and from 16 November 2011, customers will have to pay for the fees, taxes and charges of flights they want to use their points for.
Importance of Customer Data on Email Marketing
Posted by admin on September, 9th 2011What do you know about your customers? Their name, address and what they’ve bought? That’s a good start, but if you did know a little more about your customers, would you know what to do with that information?
In the early days of e-commerce, small businesses didn’t tend to compile extensive profiles on their customers. The focus was on getting the website right and to an extent, SEO. The fast progression of the internet has meant that this industry is now becoming more and more sophisticated, with internet marketing at the heart of progress.
What helps internet marketing professionals target their efforts with conversion optimisation is solid data about customers that extends past what they buy, their interests, their buying habits etc.
So what does holding such data on your customers mean to your e-commerce website
Identify – identifying different behaviours and buying patterns in different groups of customers means you