Creating a solid marketing campaign all comes down to knowing your audience and understanding when they’ll be the most receptive. That’s why data is key. Utilising consumer data allows us to target our campaigns to stand the best possible chance of delivering the necessary impact, and with social media and mobile use being such core parts of many people’s daily lives this is an area that deserves special attention. Luckily, new research has given us an insight into the mobile habits of Twitter users, and the data generated could be put to exceptional use in marketing campaigns.
Twitter has helpfully published a study to give advertisers a better understanding of the habits of its primary mobile audience,Posted by admin on February, 18th 2013
Whilst many give up chocolate and sweet indulgences for Lent, Nestlé and Cadbury battle it out in the temptation field as Easter draws nearer with their new novelty products. With a 5.5% year-on-year slump in sales of traditional shell eggs last Easter according to Kantar Worldpanel, this year sees both companies striving to add an extra USP to their seasonal product range. We ask how their different marketing strategies could result in possible damages to Nestlé, or how they in fact work together from opposing sides of the apparent battlefield to ensure steady sales for both.
Posted by admin on February, 15th 2013
It has been a long run for Cadburys since the beginning of January. Their heavy advertising of the Cadbury Creme Egg deserves a congratulations, not only for achieving early wide-spread coverage of the
Here at JPR we love seeing examples of brands that get their marketing campaigns spot on, and one that’s particularly worthy of mention is Costa. The coffee chain stole the show at the recent Marketing Week’s Data Strategy Awards 2013—not only did it come out on top in the Retail and Loyalty Marketing categories but it won overall Grand Prix too, and as well as all that the chain has managed to solidify itself as the largest coffee brand in the UK.
It’s this level of growth that’s so impressive, particularly given the largely disloyal nature of the coffee category. Coffee drinkers tend to flit between brands without a second thought, but Costa has managed to buck the trend by turning its customers in loyal brand advocates—clever loyalty marketing isPosted by admin on February, 13th 2013
The horsemeat scandal has, unsurprisingly, had an enormous impact on the perception of brands caught up in it. Reputation scores have plummeted since the news broke last month and with more brands found to be carrying horsemeat in their products it’s only getting worse, and the knock-on effect means it’s actually tarnishing the reputation of the supermarket industry as a whole.
So far it seems that Tesco has been hit the hardest, and considering it was one of the first retailers found to have had horsemeat in its products it isn’t hard to see why. Their image was further damaged this week when their Everyday Value Spaghetti Bolognese was found to contain horsemeat DNA too, and according to YouGov’s BrandIndex scores their reputation has dropped dramatically.
But, Tesco isn’t the only supermarket to have been hit. Just about every major supermarket has suffered a drop in consumer confidence with Aldi beingPosted by admin on January, 4th 2013
As an ecommerce business you need to make sure you’re attracting attention from every angle, generating interest from potential customers and ultimately making the sales you need to boost your profit margin to new heights. Of course, to really do this you need to think outside the box—don’t just stick to regular means of selling and marketing your brand but consider alternatives as well, and eBay and Amazon should be at the top of the agenda.
Think about it—when people shop online they often head to these two stalwarts, so by not having a channel there you’re effectively missing out on a huge section of the marketplace. You could enjoy a whole new audience for the simple fact of being a part of these two sites, and could easilyPosted by admin on January, 2nd 2013
Happy New Year! Today could well be the day you’re getting back into work after the festive season, but you don’t have to go diving straight in—a new year is the perfect opportunity to re-evaluate things to see how you’ll move forwards in the year ahead, and ecommerce marketing is one area you’ll want to focus on. So just how can you make the most of it in 2013? Well, read on…
There are three core aspects you’ll want to incorporate into any ecommerce marketing campaign, namely content marketing, social media and remarketing. Great content is always going to give you a boost in the rankings war for the simple reason that it appeals to your target market as well as search engines—it should be the foundation of any campaign andPosted by admin on December, 28th 2012
Facebook advertising has been on the horizon for some time now, but there’s been a lot of debate over how effective it actually is. The site is primarily a tool for engagement and social interaction rather than all-out advertising and that’s meant a lot of brands haven’t yet taken advantage of the various marketing opportunities offered by the platform, but 2013 could be the year it all changes.
A recent high-profile partnership between Facebook and Walmart has shown the potential that this form of advertising can bring. Over the Thanksgiving/Black Friday weekend, the biggest in the online shopping calendar, the pair teamed up to create a targeted social media campaign with impressive results—sales were up, as was audience engagement, with an additional 164,000 Facebook fans for the US shopping giant.
For Facebook, the implicationsPosted by admin on December, 26th 2012
Has everyone had a good Christmas? We hope so! Hopefully you’re recovering after a day full of Christmas cheer, but that doesn’t mean you can sit on your laurels. Oh no. In the marketing world you can never get complacent, and that’s why you should never let your marketing plan slip after Christmas.
Post-Christmas is just as important as pre-Christmas in this industry, and you wouldn’t want to lose out after all that hard work. Yes, you needed to make sure you get customers through the door (so to speak) before the big day, but what about afterwards? People will be itching to get their hands on some post-Christmas bargains with this period often being just as busy as the weeks before, particularly in the current climate when everyone wants to get their hands on a good deal, so don’t overlook this vital section of the market.Posted by admin on September, 7th 2012
Brands have always liked to reward their loyal customers. Whether it’s in the form of points, vouchers or some other method, customers feel like they’re valued and that by choosing one brand over another they’re getting a tangible benefit, but these days loyalty schemes are going up a notch. In order to meet increasing customer demands of relevancy, immediacy and social recognition a lot of brands are going social in their loyalty schemes, taking CRM to a whole new level.
The rise of social media has meant customers expect more from their brands than ever before. Time frames for communication have shifted dramatically with consumers expecting an increasingly quick response, but they also expect to have a better relationship with the brand as a whole. It’s moved from simple transactions to interactions—consumers want to be recognised and they also want relevant experiences, and this new model of loyaltyPosted by admin on September, 4th 2012
The online arena is changing rapidly. Almost as quick, perhaps, as the attitudes of consumers themselves—it’s these reasons that make going social the only option if you want to boost your marketing endeavours and appeal to your audience, and if you haven’t taken the plunge yet you need to start playing catch-up.
Customers expect more from their brands than ever before. They’re becoming more knowledgeable and will make sure they research any product or service they’re thinking of investing in, and if you have a decent online presence it’ll give them reassurance that they’re making the right decision. Then you just need to consider the scope of social networking—these sites are used by millions of people across the globe, giving you a larger audience than you could imagine, so the potential for increased traffic (and resulting sales) is huge—and of course, there’s also the fact that the world