New Brand Direction For Controliss
Posted by admin on February, 3rd 2011With our recent internet marketing success for Controliss reaching page 1 for the search ‘Blinds‘, we have begun redesigning the brand to be best in class. We are looking at the brand look and feel, brand logo presentation and photography to distinguish the product amongst competitive field.
The brand direction is clean, ultra modern, stylish and with class in keeping with the product range. An early concept follows below.
Controliss | Brand Design
Internet Marketing Job – JPR Marketing Nottingham
Posted by admin on January, 27th 2011JPR Marketing are expanding the team behind digital PR, brand marketing and effective copywriting.
JPR Marketing takes advantage of the web development/design skills from Juno Web Design and the incredible search engine optimisation results from RealWebSEO.com. The three closely inter-linked companies can now take any raw product and can transform it into a recognisable brand with a solid e-commerce platform fueled by willing customers gained from SEO and PR.
Recent developments have pushed the need for another staff member who is enthusiastic, digitally adept and has at least 3 years experience in the PR field. This job has a potential to manage part of three companies who will combine into a digital media company in the next few months.
If you’d like to be part of the ever-growing team here at JPR then please send us your CV immediately to info@jprmarketing.co.uk
Graham and Green, Design and Online Strategy
Posted by admin on November, 23rd 2010Graham and Green are an established and well know London retail Brand. We have recently undertaken the task of carefully redesigning and re – architecturing the current web platform to improve sales volumes, website conversion rates and search engine penetration. We are working with the team at Graham and Green planning and structuring the internet marketing strategy and targeting in every aspect of the site infrastructure. The brand has an enormous following and as such we need to be very carful to retain the existing brand qualities which are quite unique but bring them up to date and improve the percentage of site visitors who buy. With the traffic volumes Graham and Green currently have, a very small percentage increase in conversion will have a very positive effect on business.
Our aim with the design is not to change beyond recognition but to bring
Online Brand Design Overhaul for Macmillan Readers
Posted by admin on September, 23rd 2010We have been consulting Macmillan for some time regarding the online brand visual and web design for Macmillan Readers, along with other sites in the learning resources family. We defined weakness in the brand from the ground up with the existing platform, from Logo design through to content delivery and communication. JPR Marketing redesigned the website architecture and brand visual to engage site visitors, communicate clearly and present the excellent resource material in a way which encourages use.
Macmillan Readers is a learning resource for teachers to help with classes, and a vast information resource for students of the English language. The site is very interactive including competitions and community aspect.
New Design
Macmillan Readers | Web Design
Old Design
New Brand flavour For Remortgages.com
Posted by admin on September, 2nd 2010JPR Marketing are not just a Pr Company, we handle a broad mix of brand promotion, including improving and developing brand visuals. Our in house team of designers are currently handling a brand project for a top level domain and website, remortgages.com.
Remortgages.com came to us with a successful business, a strong URL but a weak brand aesthetic. It is not enough today to just build search engine position, the value in any endevour for a business owner is in the brand. We have designed a now logo for remortgages.com and are overseeing a new brand visual to encourage new growth in the business.
The new logo design
New Remortgages Brand
The old logo design
Brand Logo Design For Controliss
Posted by admin on August, 28th 2010Very rarely are we commissioned to redesign a logo that we like. Controliss have already a likable and strong brand logo currently but are looking for a world beater. With print material design ready to go it is vital for any company that they have a brand logo that will last the test of time. Web Logos can be changed in seconds but printed materials are an investment that remain in circulation for longer. Print materials mean all associated documentation but also the Controliss brand is gearing up for a press and marketing campaign.
Brand recognition generated through a media campaign has significant value, which is consequently lost if the brand logo design is changed. As such everything about the brand, online presence and associate print materials must be 100% approved and with a level of excellence before any brand promotion is undertaken.
Below is
Internet Marketing for Sunglasses, Google success
Posted by admin on August, 24th 2010Our internet marketing team have been working hard for some time to gain search engine position for our client Sunglasses Save. The target key word is sunglasses one word as well as over 200 other search phrases. Our development team is very scientific and alongside our internet marketing strategy we have been creating technology in advance of the competition. To win a search as competitive as Sunglasses you need to think on your feet in terms of technology as well as strategy.
We have just gained position 2 on Google.co.uk for the search Sunglasses (one word)
Internet Marketing, Sunglasses Save
With position now gained across the board we have been commissioned to address the brand image of the website and improve the
PR Company Job Vacancy
Posted by admin on August, 22nd 2010JPR Marketing are recruiting an experienced PR specialist to work within our team. The job will involve working in the Public relations department with a range of clients from multinational and established brands through to new business. Our office is in Nottingham and we are looking for local candidates. Our team is vibrant and diverse and there is opportunity to be involved in the full marketing mix including media campaigns, online, internet marketing, SEO and copywriting.
To find out more about our PR Company role please email CV’s to info@jprmarketing.co.uk or call us on 0115 941 8122.
Brand Building for University Clothing Label UOW
Posted by admin on August, 22nd 2010We have worked with the University Of Whatever from concept through the lifecycle so far. UOW is unique and exiting University Clothing brand targeting the student and graduate demographic, the ‘First Class Party People’. We have provided improvements to the website design and architecture and are undertaking a wholesale internet marketing campaign targeting variations of the the keywords sweatpants and hoodies. UOW sells a range of leisure and university clothing for those with a rebellious nature.
Following promising early sales through internet marketing UOW are in the process of developing the product range with new designs and garments that will expand the companies appeal and brand image within the clothing industry. With revenue being generated through online channels we are working with the brand to formulate an offline PR strategy including penetration into the music scene where the
PR Campaign and internet marketing for blinds company
Posted by admin on August, 22nd 2010We have recently taken on a PR and internet marketing campaign for a Remote Control Blinds company called Controliss. For the relatively new business our first PR objective is to gain some quality editorial space and exposure in relevant glossy home furnishings magazines. Remote Control blinds are new concept in the blinds industry and give the home real wow factor at very little extra cost. We are aiming to raise awareness in, and activate the appropriate demographic about the accessibility and quality of the product thus adding value to the business. The main objective for the client is to improve online sales and generate trade enquiry for the brand.
Our view on the business general has been holistic and we are improving the brand position in the home furnishings marketplace with various methods. The website when it came to us was almost unusable, poorly considered