The brand that launched a thousand websites.
Posted by charley on January, 31st 2012This week at JPR we’re rubbing shoulders with our sister company Juno Web Design as they prepare themselves for 3 huge brand website launches. Everything has been tested, but when it comes to the launch and transferring a development site to a live site, we sit with bated breath.
Despite this, we’re excited about the final product and we know our clients are happy too.
Historically when we have worked on these size of projects, there is a noticeable difference right from the word go, working through all the processes of creating a user friendly site, that can provide customers with a positive experience and enable them to find the products they require and purchase them with ease.
Not only that, behind the scenes, weeks of coding and development ensure the sites perform well, not only for the customers, but in terms of SEO. That’s where we notice ratings shoot up,
Raise capital quickly with Select Factoring
Posted by megan on November, 9th 2011
The team here at JPR Marketing have been working with the factoring specialists, Select Factoring to improve their brand design and increase awareness of their finance services. Select Factoring offer a number of services to their clients, including Factoring, Selective Factoring and Invoice Discounting. These services help companies to release funds tied up in invoices, enabling them to quickly raise capital and reduce cash flow problems.
Selective factoring is very similar to a factoring service, however it bares one key difference – you can select individual or multiple invoices to factor. Factoring is great for large businesses, which deal with a lot of different clients. Often clients fail to pay their invoices on time, leaving a company struggling to pay for materials they used to do a job, and the staff
Is your website’s shopping experience on Brand?
Posted by admin on March, 28th 2011
Whether you are a discount retailer or an exclusive luxury brand, you will be aware of how your customers’ shopping experience is a vital part of your company’s image and branding strategy. In your typical clothes shop, a retailer would take into consideration lighting, the number of mirrors, staff uniforms, the shop floor plan, point of sale displays and even whether the clothes cut smaller or larger than standard. Online retailers can’t use these subtle sales tactics so the journey a customer takes from landing on your website to clicking ‘make purchase’ is a vital consideration if you want to convert browsers to customers.
Using an Internet Marketing company to attract traffic to your website is a large part of winning over visitors and wooing them into becoming regular customers. Our sister
Why you should be “Vlogging”
Posted by admin on March, 23rd 2011
It might sound a bit like the latest fad, but “vlogging” or video blogging is here to stay. This is because Google bought Youtube in 2006, showing that the search giant had video search firmly in it’s sights five years ago and now videos appear in search results.
Video blogging has its disadvantages, but with the right support the benefits could be lucrative.
Let’s get the disadvantages of video blogging out of the way first: visitors with a poor internet connection may struggle to view your content and leave your website before they view your content. Also, if you’re new to video editing, it can be a time consuming task, plus poor production values can look unprofessional, defeating the object of video blogging! Some people feel very shy and self-conscious in front of a camera
New Brand Direction For Controliss
Posted by admin on February, 3rd 2011With our recent internet marketing success for Controliss reaching page 1 for the search ‘Blinds‘, we have begun redesigning the brand to be best in class. We are looking at the brand look and feel, brand logo presentation and photography to distinguish the product amongst competitive field.
The brand direction is clean, ultra modern, stylish and with class in keeping with the product range. An early concept follows below.
Controliss | Brand Design
New Brand flavour For Remortgages.com
Posted by admin on September, 2nd 2010JPR Marketing are not just a Pr Company, we handle a broad mix of brand promotion, including improving and developing brand visuals. Our in house team of designers are currently handling a brand project for a top level domain and website, remortgages.com.
Remortgages.com came to us with a successful business, a strong URL but a weak brand aesthetic. It is not enough today to just build search engine position, the value in any endevour for a business owner is in the brand. We have designed a now logo for remortgages.com and are overseeing a new brand visual to encourage new growth in the business.
The new logo design
New Remortgages Brand
The old logo design
Brand Logo Design For Controliss
Posted by admin on August, 28th 2010Very rarely are we commissioned to redesign a logo that we like. Controliss have already a likable and strong brand logo currently but are looking for a world beater. With print material design ready to go it is vital for any company that they have a brand logo that will last the test of time. Web Logos can be changed in seconds but printed materials are an investment that remain in circulation for longer. Print materials mean all associated documentation but also the Controliss brand is gearing up for a press and marketing campaign.
Brand recognition generated through a media campaign has significant value, which is consequently lost if the brand logo design is changed. As such everything about the brand, online presence and associate print materials must be 100% approved and with a level of excellence before any brand promotion is undertaken.
Below is