PR Company, Internet Marketing

Crowdsourcing and competitions make effective marketing campaigns.

Posted by admin on May, 8th 2012

What better way to drum up interest about your newest product than getting your customers to have an input in making it? That’s exactly what McDonalds did in their latest creative campaign to celebrate their 40th anniversary in Germany. The campaign was called Mein Burger (my burger) and involved the company ‘crowdsourcing’ the design and marketing of their burgers. People were asked to invent their own burgers using an online app on the McDonalds website, and then use both online and offline methods such as videos, posters and banners to promote the burgers, and collect votes. The burger that received the most votes was named the ‘Pretzelnator’ and was made from a mixture of American and Italian cheeses and ham, in a pretzel style bun. This marketing campaign proved to be extremely successful! The website gained seven million page impressions, with 45,000 burger creations within the first seven days

Importance of Customer Data on Email Marketing

Posted by admin on September, 9th 2011

What do you know about your customers? Their name, address and what they’ve bought? That’s a good start, but if you did know a little more about your customers, would you know what to do with that information?

In the early days of e-commerce, small businesses didn’t tend to compile extensive profiles on their customers. The focus was on getting the website right and to an extent, SEO. The fast progression of the internet has meant that this industry is now becoming more and more sophisticated, with internet marketing at the heart of progress.

What helps internet marketing professionals target their efforts with conversion optimisation is solid data about customers that extends past what they buy, their interests, their buying habits etc.

So what does holding such data on your customers mean to your e-commerce website

Identify – identifying different behaviours and buying patterns in different groups of customers means you

10 questions you should ask yourself before starting your email marketing campaign – Part Two

Posted by admin on June, 1st 2011

Following on from yesterday’s blog, we are continuing with the 10 questions you should ask yourself before starting your email marketing campaign as part of a internet marketing strategy.

6. When is the best time to send your email? Research has shown that Tuesdays and Wednesdays are the best days to send emails as on Mondays everyone is recovering from the weekend and playing catch up with work emails and Thursdays and Fridays tend to see more people dreaming about the weekend ahead. The optimum time of day to send emails is apparently 2pm. However, do bear in mind that this depends on what your website sells. If you want to be heard through the noise of other companies emails in your customer’s inbox then check Google Analytics to see what time of day your website sees the most visits. If you send your emails at the same time

10 questions you should ask yourself before starting your email marketing campaign – Part One

Posted by admin on May, 31st 2011

One aspect of internet marketing that is often poorly executed or forgotten all together is email marketing. Email marketing can be an extremely effective way of driving traffic to your website as well as contributing to creating brand awareness, customer engagement and ultimately, stimulating sales. A good internet marketing agency will be able to advise you on constructing your emails, which software to use and how to make the most of the traffic your email campaign generates. However, if you are just starting out and want to know a little more about email marketing then consider these points:

1. Are you emails on brand? This doesn’t just involve sticking your logo at the top of a text email! You need to consider colours, fonts, photography e.g. if you are using models, will your key demographic identify with them? You especially need to take a good look at the copywriting