PR Company, Internet Marketing

Your Brand Timeline

Posted by charley on March, 7th 2012

We’re well aware of the importance of building your brand’s online profile through social media. It’s essential to know how to manage how your brand will be perceived – and be able to change this. With facebook’s new timeline format, there’s the opportunity to do this. You can craft the story of your brand, all while creating an engaging online experience.

Social Media Facelift

Social media can give your brand a voice, but the facebook timeline can create a front cover for your social media campaigns. The storytelling aspect of the timeline lets you create a personal identity for your company, combining brand history, outlook and current initiatives into one ‘big picture’.

While using facebook brand pages is commonplace, it’s important to adopt a new strategy for  a timeline. Simply migrating across all text based information creates a look reminiscent of a phone book – something best avoided! Videos, pictures

Content Marketing for PR and Internet Marketing

Posted by admin on November, 1st 2011

When using the Internet, consumers search for what they want to view or stumble across new content through recommendations from friends. The viral nature of the Internet means that if you as a business are continually creating content on just your specialist subject, you will gain greater visibility in the search engines to those searching for you and greater visibility through social sharing through people who hold similar interests to you.

Companies across the country have wasted millions of GBP on the latest marketing fads and snake oil salesmen who got to the party early. Content marketing is a great way of establishing your business as a thought leader within your sector and still lends itself towards more traditional marketing and public relations methods if your internet marketing activity is still in its early days.

In creating such finely tuned content that is genuinely useful and interesting to your customers/clients

Internet marketing for e-commerce – the delivery problem

Posted by admin on July, 27th 2011

Having an e-commerce store means that unless you have a physical shop, it is inevitable that you will have to post your goods out to customers. Deliveries are a huge source of disputes between customers and online businesses, all you need to do is look at reviews on ebay or Amazon to see this is a subject that riles all internet shoppers at one stage or another.

Another aspect of the delivery problem for online retailers is that delivery costs are a huge consideration to internet shoppers. As they are usually a cost that is hidden until the checkout stage , it means it is harder for shoppers to determine which retailers offer the best value for money on any product.

How does this impact on your internet marketing activities? Unfavourable feedback about quality of service is always disappointing but social media and review websites means that this feedback can impact

10 ways to keep shopping basket abandoners (pt. 2)

Posted by admin on July, 22nd 2011

If you own an e-commerce website, there are some things that your website’s visitors do that might remain a mystery to you. One of the most frustrating things is when visitors leave your website at the checkout stage and there is no obvious reason as to why.

Following on from our earlier post about methods you can try which can help reduce the number of web visitors abandoning their baskets at the checkout stage, here is part two:

 
6. Nobody likes to get as far as the basket and discover hidden charges. The budget airlines are the worst for this behaviour and unless you are still offering the best price around by a long shot then visitors will leave their basket before paying. By adding charges that you have not been upfront

10 ways to keep shopping basket abandoners (pt. 1)

Posted by admin on July, 20th 2011

If you have an e-commerce store then you will be familiar with your web traffic statistics and more uncomfortably familiar with your exit pages. Internet marketing isn’t all about driving traffic to your website, part of the service we offer as an internet marketing agency is on-site optimisation.

There is absolutely no point in driving traffic to a website that can’t convert visits into sales. Not only is it disheartening but if your website isn’t right yet, it is sensible to ensure that you don’t create the wrong impression of your website to too many people.

This is why we have put together 10 tips to help e-commerce stores keep hold of visitors who might have otherwise abandoned their basket at the checkout stage…

1. Do you make web visitors register

Online marketing to the over 60′s

Posted by admin on June, 10th 2011

You might think that your grandparents don’t even know how to turn a computer on, but the over 60′s demographic is the fastest growing market online right now. The UK’s “Baby Boomers” are starting to settle in to retirement and are keen to keep up to date with technology. This is great news for online retailers and internet marketers looking to expand into new frontiers.

Always excited by new challenges, we have put together some tips for marketing towards the over 60′s:

- Go for local keywords and don’t forget to add your website to a few key local directories such as Yell. Obviously,  it depends on where you live (larger cities have far more competition) but signing up to the best local directories is good practice anyway. People over 60 will also be more used to referring to a telephone directory when looking for services so make sure you are present

Online Marketing – Dealing with negative customer experiences

Posted by admin on May, 25th 2011

Most businesses accept that they can’t make 100% of people happy 100% of the time. Even though mistakes can and do happen, after accepting this fact of like, businesses need to have a customer service plan in place.

Unfortunately, with the general public’s increasing usage of the internet, anybody with an internet connection now has a platform to speak their mind.  Businesses need to accept that customer service departments and internet marketing teams need to work together to ensure your company maintains good customer relationships and a good online reputation.

- Be seen to be helpful – if a customer comes through your social media channels to complain about a product or service this is not necessarily a terrible thing. Respond to unhappy customers promptly and reasonably. Even if potential customers

Is your Internet Marketing Strategy Fit for Purpose?

Posted by admin on May, 18th 2011

Is you social media strategy lacking purpose? Are you only measuring your Internet Marketing successes by number of visits and bounce rate according to Google Analytics?

Too many companies dip their toe in the social media pool, jump back and shudder because at first it is cold and scary. With the internet, people are so quick to judge so understandably, even the most seasoned PR people and SEO experts have approached with caution because who wants their work to be held up as a case study for the next five years about how not to handle social media.

But internet marketing doesn’t just involve social media, and if yours doesn’t look past Twitter, Facebook and a couple of bookmarking site then it is time to think again as internet marketing is about increasing your visibility across the whole of the internet, so depending on the direction a company might want

Dominos Pizza

Posted by admin on March, 31st 2011

According to the Daily Mail last week, Dominos pizza add a 900% mark up on a large margarita pizza. Without going into a discussion about how much of your £11.99 is pure profit for the takeaway giant, in the JPR office we got thinking about Dominos pizza, our late nights in the office and voucher codes, how they can devalue your brand.

Over the last few years, several voucher code and cashback websites have popped up over the internet offering a range of discounts for certain retailers. If you know your stuff about internet marketing, you will be aware that these voucher code sites are actually affiliates who get a cut of the sale if a customer uses the voucher code given to them by the retailer.

This is great for the savvy customer who has the time and the inclination to trawl the internet for voucher codes, and at

Online Reputation Management – Why your PR and SEO Agencies need to work together

Posted by admin on March, 11th 2011

Your marketing department orchestrate your short term campaigns to get customers through the door, your SEO company gets you ranking for all your main key terms for web visibility and your PR company make sure that the world sees your business in a positive light. They all have their own functions and none of their duties cross over… or do they?

Companies have found themselves in hot water with social media before. It is one thing making yourself aware of what is being said but do you then take part in the conversation?

Some PR companies may shy away from online reputation management, claiming that if you use an SEO or Online Marketing Agency then this is work that should be covered by them. However, PR professionals get to the level at which they do by creating, building and maintaining relationships – but these are skills that your SEO company