Getting Value From Your PR Agency
Posted by admin on March, 25th 2011When you hire a PR Agency you will understandably be excited about all the good things that are going to come out of your new working relationship. If your PR Agency is working on a retainer basis, then you will be expecting to get great coverage every month that either shields you from negative attention or getting people talking about you for the right reasons.
It’s great to look at all the cuttings of all the press coverage your PR Agency has got for you every month, but did you enter into a contract with your PR company just to rack up some column inches? The question you need to ask yourself regularly is: am I getting value for money?
What we have found time and time again is that a one size fits all approach to a PR campaign hardly constitutes a strategy. Less talented consultants will suggest all kinds
Baby Gaga – Breast Milk Ice-cream
Posted by admin on March, 16th 2011Over the last three weeks, you might have been aware of a PR stunt that has started plenty of discussions across social media channels.
An ice cream parlour based in central London started selling ice cream made with human breast milk. An advert had been placed on the popular parenting forum, Mumsnet and women came forward to sell their breast milk for the project. Called ‘Baby Gaga’, the ice cream consisted of breast milk, vanilla pods and lemon zest, selling out within two hours of the launch… but this isn’t the end of the story.
A further 200 women came forward to donate their milk but health officials in Westminster put a stop to the operation, deeming it unsafe but didn’t appear to be entirely sure what made the product unsafe.
Cue the hand-wringing from PRs across the country with some declaring that stunts such as this one may give a short term
Online Reputation Management Strategy
Posted by admin on March, 14th 2011
Carrying on from our last blog post about online reputation management and how to monitor online chat about your brand, we are posting a quick blog about responding to discussions about your brand.
With social media, the purpose is to engage with customers and build relationships. However, companies that get it wrong can end up making things worse with customers who have a grievance. Here are a few platforms internet users may use to write negative things about your company and what you may be able to learn from the mistakes of others.
Reviews – Trip Advisor in particular is a massive reviewing engine. Reviews can even be indexed into Google and show up on Google Maps. Businesses are offered the right of reply but this could play out badly. If you respond to every negative review
Using Your Blog for Advertising with PR Companies
Posted by admin on March, 8th 2011Following on from our blog about blogger outreach programmes from a PR perspective, we have compiled a quick blog ourselves about how bloggers can work with PRs to add value to their readership as a result of their professional relationships.
If PRs have done their research well then they will already be satisfied that your website is an ideal space for their client to be visible in. As a blogger, you should be confident that working with particular companies will add value to your readers. Some readers may be looking for help and advice and just lurk in the background as the non-vocal majority. Advertising can add value to their experience but you ultimately need to put yourself in their position and ask yourself if the work you are doing with PRs is worthwhile for your readership. Otherwise you run the risk of alienating them with too many marketing messages
Churnalism
Posted by admin on February, 28th 2011In the last two days the ‘Churnalism’ story has sparked a great discussion in the PR world. A new website has been launched by the Media Standards Trust to expose the true extent of how many news stories began life as a press release… and how many have been published in almost entirely their original form.
If you suspect that a press release has been poorly edited and passed off as journalism you can go to churnalism.com and copy and paste in the article so you can see for yourself whether your suspicions were correct. However, no PR company will ever complain that their press release resulted in coverage!
In PR, the purpose of writing a press release is to make it easy for a journalist to identify what the story is and then write good things about your client. A good PR company will only send press releases to
PR Company Job Vacancy
Posted by admin on August, 22nd 2010JPR Marketing are recruiting an experienced PR specialist to work within our team. The job will involve working in the Public relations department with a range of clients from multinational and established brands through to new business. Our office is in Nottingham and we are looking for local candidates. Our team is vibrant and diverse and there is opportunity to be involved in the full marketing mix including media campaigns, online, internet marketing, SEO and copywriting.
To find out more about our PR Company role please email CV’s to info@jprmarketing.co.uk or call us on 0115 941 8122.
Brand Building for University Clothing Label UOW
Posted by admin on August, 22nd 2010We have worked with the University Of Whatever from concept through the lifecycle so far. UOW is unique and exiting University Clothing brand targeting the student and graduate demographic, the ‘First Class Party People’. We have provided improvements to the website design and architecture and are undertaking a wholesale internet marketing campaign targeting variations of the the keywords sweatpants and hoodies. UOW sells a range of leisure and university clothing for those with a rebellious nature.
Following promising early sales through internet marketing UOW are in the process of developing the product range with new designs and garments that will expand the companies appeal and brand image within the clothing industry. With revenue being generated through online channels we are working with the brand to formulate an offline PR strategy including penetration into the music scene where the