PR Company, Internet Marketing

10 questions you should ask yourself before starting your email marketing campaign – Part Two

Following on from yesterday’s blog, we are continuing with the 10 questions you should ask yourself before starting your email marketing campaign as part of a internet marketing strategy.

6. When is the best time to send your email? Research has shown that Tuesdays and Wednesdays are the best days to send emails as on Mondays everyone is recovering from the weekend and playing catch up with work emails and Thursdays and Fridays tend to see more people dreaming about the weekend ahead. The optimum time of day to send emails is apparently 2pm. However, do bear in mind that this depends on what your website sells. If you want to be heard through the noise of other companies emails in your customer’s inbox then check Google Analytics to see what time of day your website sees the most visits. If you send your emails at the same time of day every week, recipients will begin to expect to see them, thus increasing the likelihood of your emails being opened and your click through rate (CTR) increasing.

7. Can you test your emails before sending? If you have spent all day creating an email that you believe is a thing of beauty and internet marketing genius then you would be rather annoyed if your email wasn’t displayed properly with certain email clients. Campaign Monitor offer a testing service with no obligation to use any other of their services which you may find useful.

8. Is your message strong and consistent? One email, one message. If you try and include too many marketing messages in one email then you dilute your call to action and CTR will inevitably be reduced as customers who have opened your email won’t know where to start reading!

9. Have you tried to maximise your CTR? There are lots of ways to maximise your CTR, the simplest being make sure your links are underlined and standard blue in colour as then most people will recognise that they are actually links.

10. Do you know what you want your customers to do once they hit your site? Create a unique landing page that only people who have seen your email can access. From there you can use Analytics to see how people use your website, what they look at and whether they buy (or not). This is really valuable data as it will help you construct your next email campaign and help you to profile your customers further which will enable you to tailor your marketing communications far more effectively.

Email marketing is a small part of a full internet marketing strategy but done well, it can be a very lucrative tool for generating more sales and finding out more about your customers.

If you think that email marketing could benefit your business then contact JPR Marketing to talk about your internet marketing strategy.

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