JPR Marketing

New Brand flavour For Remortgages.com

Dave Wiltshire — Thu, 02 Sep 2010 13:48:08 +0000

JPR Marketing are not just a Pr Company, we handle a broad mix of brand promotion, including improving and developing brand visuals. Our in house team of designers are currently handling a brand project for a top level domain and website, remortgages.com.

Remortgages.com came to us with a successful business, a strong URL but a weak brand aesthetic. It is not enough today to just build search engine position, the value in any endevour for a business owner is in the brand. We have designed a now logo for remortgages.com and are overseeing a new brand visual to encourage new growth in the business.

The new logo design

New Remortgages Brand

The old logo design

Old Remortgages Brand

To find out more about our brand or internet marketing services please contact us on

0845 544 1764

Brand Logo Design For Controliss

Dave Wiltshire — Sat, 28 Aug 2010 13:06:53 +0000

Very rarely are we commissioned to redesign a logo that we like. Controliss have already a likable and strong brand logo currently but are looking for a world beater. With print material design ready to go it is vital for any company that they have a brand logo that will last the test of time. Web Logos can be changed in seconds but printed materials are an investment that remain in circulation for longer. Print materials mean all associated documentation but also the Controliss brand is gearing up for a press and marketing campaign.

Brand recognition generated through a media campaign has significant value, which is consequently lost if the brand logo design is changed. As such everything about the brand, online presence and associate print materials must be 100% approved and with a level of excellence before any brand promotion is undertaken.

Below is the current logo design before we begin.

To find out more about our PR Company and brand design services please contact us on 0845 544 1764

Internet Marketing for Sunglasses, Google success

Dave Wiltshire — Tue, 24 Aug 2010 10:21:17 +0000

Our internet marketing team have been working hard for some time to gain search engine position for our client Sunglasses Save. The target key word is sunglasses one word as well as over 200 other search phrases. Our development team is very scientific and alongside our internet marketing strategy we have been creating technology in advance of the competition. To win a search as competitive as Sunglasses you need to think on your feet in terms of technology as well as strategy.

We have just gained position 2 on Google.co.uk for the search Sunglasses (one word)

Internet Marketing, Sunglasses Save

With position now gained across the board we have been commissioned to address the brand image of the website and improve the conversion rate to sale (CRO) within the web design. Our internet marketing strategy in this case is to operate in the most efficient streamlined way to gain an almost unbelievable result.

We are very proud at the moment.

PR Company Job Vacancy

Dave Wiltshire — Sun, 22 Aug 2010 21:13:00 +0000

JPR Marketing are recruiting an experienced PR specialist to work within our team. The job will involve working in the Public relations department with a range of clients from multinational and established brands through to new business. Our office is in Nottingham and we are looking for local candidates. Our team is vibrant and diverse and there is opportunity to be involved in the full marketing mix including media campaigns, online, internet marketing, SEO and copywriting.

To find out more about our PR Company role please email CV’s to info@jprmarketing.co.uk or call us on 0115 941 8122.

Brand Building for University Clothing Label UOW

Dave Wiltshire — Sun, 22 Aug 2010 20:51:27 +0000

We have worked with the University Of Whatever from concept through the lifecycle so far. UOW is unique and exiting University Clothing brand targeting the student and graduate demographic, the ‘First Class Party People’. We have provided improvements to the website design and architecture and are undertaking a wholesale internet marketing campaign targeting variations of the the keywords sweatpants and hoodies. UOW sells a range of leisure and university clothing for those with a rebellious nature.

Following promising early sales through internet marketing UOW are in the process of developing the product range with new designs and garments that will expand the companies appeal and brand image within the clothing industry. With revenue being generated through online channels we are working with the brand to formulate an offline PR strategy including penetration into the music scene where the target demographic congregate.

The aim is to establish UOW as a recogniseable brand through volume of sales and media exposure whilst we build relationships with retail partners.

University of Whatever Clothing

PR Campaign and internet marketing for blinds company

Dave Wiltshire — Sun, 22 Aug 2010 17:51:35 +0000

We have recently taken on a PR and internet marketing campaign for a Remote Control Blinds company called Controliss. For the relatively new business our first PR objective is to gain some quality editorial space and exposure in relevant glossy home furnishings magazines. Remote Control blinds are new concept in the blinds industry and give the home real wow factor at very little extra cost. We are aiming to raise awareness in, and activate the appropriate demographic about the accessibility and quality of the product thus adding value to the business. The main objective for the client is to improve online sales and generate trade enquiry for the brand.

Our view on the business general has been holistic and we are improving the brand position in the home furnishings marketplace with various methods. The website when it came to us was almost unusable, poorly considered in terms of internet marketing and search engine position… and a bit of a mess in the back end. It really had the full measure of difficult issues. We very quickly simplified the function of the backend, improved the user interface and generally sped the site up to benefit the user experience encouraging sale.

We have been looking at brand position in visual terms with the design coming to us very loud and perhaps not suited to the home furnishing arena. We have softened the design with focus on the product and brand message as well as improving the volume of the call to buy. The overall impact of the changes we have made have already improved orders and search engine position dramatically. The work we have done has made the website a performance vehicle that will work for this phase in the life cycle of the business…. growth.

Here is a the new brand web design for the site.

Controliss new brand image

Here is a the old brand web design for the site.

Controliss old brand image

New Brand Image for JPR Marketing

Dave Wiltshire — Sun, 22 Aug 2010 16:21:50 +0000

JPR has been providing PR and Marketing to clients in Nottingham and the UK based solely on our contacts and reputation in the industry. We are making a conscious effort to improve our own brand strength and national company position in the search engines. JPR is proud to unveil its new web design and brand image. We will be adding further information about our PR and Marketing service including experience managing above the line television and radio campaigns.

Our internet marketing team is currently working hard to gain position both locally and nationally whilst our website design department improves the conversion rate of the site, to generate more enquiries per visitor. We handle our own internet marketing in exactly the same way as we do for our clients, for brand exposure and business generation.

To find out more about our latest PR and Marketing projects and general company news click here —-> PR News

PR Company Nottingham

To find out more about our services or enquire about how we could work with you to promote your business, please contact us on 0115 941 8122

Northampton Gets a Taste of Barcelona

PR Nottingham — Wed, 30 Jun 2010 11:57:19 +0000

It may be a stretch of the imagination to liken Northampton to the European Mediterranean, but as is shown by its restaurants Northampton is getting more continental year on year. French, Italian and Spanish are all on offer, and if you want to travel even further you can journey your taste buds to India, China or Vietnam. The arrival of these culinary sensations makes it more difficult for the intrepid diner to decide what to eat and where. Thankfully, the partnership between www.godine.co.uk and jprmarketing.co.uk has made these difficult choices as simple as a primary school dinner.

A great addition to Northampton’s food offerings is Les Olives, a new Spanish restaurant and rapidly growing in excellent reputation. Reasonably priced and very relaxed with no real dress code, Les Olives is the place to go in Northampton for authentic tapas surrounded by a rustic interior and soothed by subtle Spanish music. This restaurant was taken over in 2008 by an experienced London chef, and he has certainly made his mark. There are daily specials available on the board, plus a staggering range of over 40 tapas options. Many people say that Sangria doesn’t travel. Well, you may change your mind if you give it a go at Les Olives.

A featured article is available on www.godine.co.uk that gives you an in-depth summary of the dining experience at Les Olives. The website has benefited from the online marketing abilities of jprmarketing.co.uk, and as hits to the site increase, Les Olives customer base has grown. That’s great news for all concerned.

Eating in Melton Mowbray is More Than Pork Pies

PR Nottingham — Fri, 25 Jun 2010 12:23:08 +0000

There is so much more to Melton Mowbray than its world famous pies. Its list of fine restaurants could be added to its fame. There is a good selection of dinning opportunities in Melton Mowbray, from British, Indian and Italian. It is also the proud location of Leicestershire’s only Thai Restaurant. In the area around Melton Mowbray restaurants are spread out with only three in the actual town itself. The rest are in more rural locations.

If you fancy a ride out into the countryside, a beautiful place to stop and eat lunch or dinner is The Red House. It is located on the A606 that runs leisurely between Rutland Water and Nottingham. This restaurant is well worth the find, offering superb British fayre. The restaurant listing site www.godine.co.uk particularly recommends The Red House for a summer’s evening meal. There is an outside barbeque and eating area under a large marquee. Sitting outside on a balmy evening you can soak up the fine atmosphere, eat the excellent food whilst taking in the breathtaking views of Leicestershire’s countryside.

The big problem with restaurants that are in out of the way places is their lack of passing trade and general invisibility. The Red House may be serving the best British food in the country, but if nobody knows it won’t do a good trade. This is where a liaison between jprmarketing.co.uk and www.godine.co.uk is really paying off. With jpr’s marketing abilities, customers are being pointed towards The Red House via godine’s website, enabling more dinners to enjoy a lovely summer’s evening in one of the most beautiful areas of England.

Derbyshire’s fair share of tantalizing restaurants

PR Nottingham — Thu, 10 Jun 2010 11:27:54 +0000

For a real taste of England at its finest, Derbyshire is the place to be. On the edges of the Peak District National Park, exploring is a key feature of the area, and this exploration needn’t end with the stunning landscape. Towns such as Buxton and Matlock along with the city of Derby offer a variety of eating experiences you’d usually find only in much larger urban areas.
It may come as a surprise to some that the UK’s national dish isn’t fish and chips. It’s actually curry! We love our Indian food, and there are some great Indian restaurants featured on the godine website to tempt your tastebuds. A visit to www.godine.co.uk will provide you with the best Indian food in Derbyshire has to offer.

For those who fancy something a little more traditional, there are numerous good quality establishments around Derbyshire serving the best British fair. Derbyshire restaurants in Duffield, Buxton, Derby and Melbourne all boast some great examples, all of which can be accessed via on godine.co.uk.
The godine site allows you to discover the kind of restaurant you fancy within the Nottinghamshire, Leicestershire and Derbyshire areas. However, alongside godine’s work, jprmarketing.co.uk has contributed its valuable input to ensure that godine’s site reaches the right customers. Using SEO and online PR, this partnership has been invaluable as godine increase its coverage of the East Midlands region. Websites are no good if no-one visits them, and increased hits is a sure way to ensure increased business for both godine and the restaurants.