10 ways to keep shopping basket abandoners (pt. 2)
Posted by admin on July, 22nd 2011
If you own an e-commerce website, there are some things that your website’s visitors do that might remain a mystery to you. One of the most frustrating things is when visitors leave your website at the checkout stage and there is no obvious reason as to why.
Following on from our earlier post about methods you can try which can help reduce the number of web visitors abandoning their baskets at the checkout stage, here is part two:
6. Nobody likes to get as far as the basket and discover hidden charges. The budget airlines are the worst for this behaviour and unless you are still offering the best price around by a long shot then visitors will leave their basket before paying. By adding charges that you have not been upfront about from the outset, you lose the trust of potential customers which ultimately will prevent you from expanding your business.
7. Security is a huge issue for internet users, particularly the older generation who may be wary about entering in their credit card details. You can counteract this by signing up with particular bodies that vouch for your secure payment credentials but a good web design company will put all the measures in place that customers will look for such as ‘https://’ in the address bar and a padlock in the browser. It’s then up to you to demonstrate to potential customers that shopping with you is safe.
8. There is nothing more irritating for visitors to your site who want to make a purchase but can’t because they need more information first. Frequently Asked Questions (FAQ) pages should answer the vast majority of questions a visitor might have. An FAQ page should typically include dispatch and delivery timescales, as well as links to your returns policy, where in the world you post your goods to, legal information and in particular anything that might be relevant to your line of business.
9. You can’t possibly cover any question that a visitor to your website might ask, but you can make it easy for potential customers to ask. Prominently display a freephone contact number and give an email address. If you are expanding your internet marketing strategy to include social media then include buttons so that customers can approach you in a more informal setting.
10. Finally, visitors may be unsure about their purchase and decide to sleep on it. By including reviews from other customers, you can help nudge a customer towards being more confident with their purchase.
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