Getting ‘likes’ for your facebook page is a tricky business. Many people employ social media strategies that are more ineffective than a chocolate teapot. So, what shouldn’t you do when looking for more likes on your facebook brand page?
Don’t scatter your blog post, product page or whatever other content with so many buttons it’s hard to see what you’ve actually written. It might be useful to have one or two ‘like me on facebook’, ‘follow me on Twitter’ buttons, but there’s definitely a line. Not only will you obscure your actual content, you’ll probably end up annoying the vast majority of people who visit your page, as well as putting them off coming back.
Shameless pleading for facebook likes is also another no-no. Whether you’re direct messaging obscure personal facebook friends or tweeting incessantly with endless links, you won’t send out a good message. Instead, you’ll look desperate and unprofessional.
Well then, what’s the right way of getting more facebook likes?
Instead of putting energy into making people like your page through sheer persistence, put that time, effort and money into creating real, engaging content. A social media presence for any brand is all about creating an experience for users, so if people aren’t responding to you, reassessing how you’re conducting yourself is essential.
You wouldn’t go around pestering people to promote you without building a relationship in real life, so don’t do the same online. Give people a reason to want to ‘like’ you. Give them content that will make them think, make them laugh or just make them smile. This is definitely preferable to repeatedly shoving how awesome you are at everything ever down their throats.
Creating engaging, honest content should take preference over any convoluted social media strategy. The proof of this is definitely in the pudding.