The Brighton Digital Marketing Festival took place a week ago, being a chance for marketers to have access to top digital talent in the South East. The two-day event ran on Sept 12th and 13th and included lectures, keynotes, workshops and networking opportunities, and here are a few highlights and nuggets of marketing wisdom from those two days:
Understand your demographics. You need to make sure your marketing endeavours are targeting the right audience, so make sure you understand your demographics and the potential reach of your product or service and tailor your strategy accordingly.
Create content to answer customer questions. Content is central to any marketing campaign, but if you really want to hit the right notes you need to be providing content that your audience can actually use. Look at your internal searches to see the type of questions that your visitors want answering and use that information in your content creation strategy.
Remember the importance of mobile in your email marketing campaign. Email marketing is still big business, but these days it’s important to consider mobile integration—more and more people are accessing emails on their smartphones so you need to create content accordingly, by (for example) creating fully responsive emails and including a high-impact snippet to suit mobile email clients.
Social integration is key. With the world going social it’s vital you pay close attention to this most important of areas—you need to interact and engage with your audience on a whole range of levels, and make sure to think outside the box. Things like Facebook integration, sending positive Tweets, offering a photo booth at events to create a profile picture—anything that can encourage social interaction in a different way is worth thinking about.
Don’t overlook social advertising. Advertising on the likes of Facebook and LinkedIn is a relatively underused form of marketing, and although the jury’s still out on its effectiveness the fact that you can target your ads to a specific audience means it could well be worth thinking about.
Get sharing. Sharing is shaping the future of online and social marketing—people’s opinions are more important than ads so encourage comments, interaction and sharing rather than focusing on blatant advertising (statistics even show that high sharers are 3 times more likely to recommend a product), and make sure to build your fan and follower base if you want to reap the rewards.
This is just a small chunk of the info gleaned from two days of marketing goodness, but take on board these few points and you could give your campaign the boost it needs.