The world of iPhone apps is constantly changing, and whilst there are plenty that could be put to good use from a marketing perspective there’s one that could transform the way we share information and communicate as a whole—Chirp.
The Chirp app has been designed to transmit data through a burst of digital birdsong, with the receiving device decoding the melody and downloading the information. In essence you’re able to share information through sound—it could be a link, a picture or a message, with the app being intended to simplify the way we share information between smartphones. Whilst apps like Bump and Dropbox let you swap data via a Bluetooth or WiFi connection, Chirp offers something unique—the devices don’t have to be paired up, with the app being able to send information to multiple devices simultaneously.
Any Chirp-enabled phone in earshot will receive the information, and even if the user is offline the app will remember the chirp and download its content later. It’s a truly novel idea, and it could be a great viral marketing tool too. It doesn’t just have to be used between smartphones but can work through any device that emits sound—imagine a time when you could chirp through a TV or radio advert, or chirp over a tannoy at an event or in a shop. Anyone that’s within earshot will be able to hold their phone out and receive the chirped information, being a fantastic way to get information out there.
It’ll change the way we share data and could open up a whole new realm of marketing possibilities, and this is only the beginning—Animal Systems, the makers behind the Chirp app, are developing an Android version and are hoping to launch premium (i.e. paid for) services to marketers and businesses too, so go see what all the fuss is about and you could be the first in line to take advantage of this new and exciting technology.