What better way to drum up interest about your newest product than getting your customers to have an input in making it? That’s exactly what McDonalds did in their latest creative campaign to celebrate their 40th anniversary in Germany. The campaign was called Mein Burger (my burger) and involved the company ‘crowdsourcing’ the design and marketing of their burgers. People were asked to invent their own burgers using an online app on the McDonalds website, and then use both online and offline methods such as videos, posters and banners to promote the burgers, and collect votes. The burger that received the most votes was named the ‘Pretzelnator’ and was made from a mixture of American and Italian cheeses and ham, in a pretzel style bun. This marketing campaign proved to be extremely successful! The website gained seven million page impressions, with 45,000 burger creations within the first seven days of the campaigns launch.
Another company using social media in their marketing campaigns is Budweiser, who are currently hosting a competition on their UK Facebook page. The company is encouraging their fans to submit lyrics for a song that is to be sung by Laura Jeanne, who won the Budweiser talent show, which aired in America. The only problem with this campaign is that there won’t be many British fans that actually saw the talent show!
Expensive, well produced television advertisements are all well and good, but you have to question how many people actually watch adverts today, with more and more people recording television programs using services like Sky +, allowing them to fast forward over adverts. With the rise in popularity of social media websites, it’s no wonder than more and more brands are taking to their Facebook pages to interact and engage with fans, involving them in their most important marketing campaigns.