Make the most of your British heritage
Posted by charley on June, 8th 2012The Jubilee celebrations may be over but with the Olympics just around the corner there’s still plenty of time to wave the British flag, and there’s never been a better time to be a British company. 2012 is a fantastic year for this country and it’s about time you made the most of your heritage—according to new research by Brand Finance, companies that play on their British origin can do incredibly well.
Take Virgin Media, for example. Over the last year their brand value has shot up by 64%, seemingly coinciding with the addition of a union flag in their logo. They’re also cleverly aligning themselves with sport to get on the Olympics bandwagon, with the use of sprinter Usain Bolt in their ad campaigns being a great boost for the company.
It isn’t just Virgin either. According to Brand Finance’s list of the most valuable brands of British origin, those that market their heritage are rising up the ranks. Burberry, a brand that always uses its origins as a selling point, has dramatically jumped up the list from 41st place to 34th. Their ad campaigns always focus on fresh British talent to get both UK and overseas customers interested, and even Mini, despite being owned by German brand BMW, plays on its British heritage by using a union flag on its roof and as such has climbed up the list from number 39 to 37.
So, it’s time to follow in the footsteps of other British brands and really start making the most of your heritage. Doing so could yield huge results, particularly in the current climate of Olympics fever, and if you make sure to keep it subtle (customers won’t appreciate having patriotism pushed down their throat from every angle) yet effective you could soon notice the difference.
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