With more people going mobile than ever before, it’s vital to give your mobile marketing campaign the attention it deserves. Fail to do so and you’re effectively side-lining a huge sector of the market, so just how can you approach the mobile channel to get the results you want? Here are just a few suggestions to get you started…
The most important thing you need to do is start with the basics. You can’t hope to have a decent strategy unless you’ve got the foundations right, so make sure your sites are fully optimised and always have mobile-specific search and ad campaigns in place. MediaCom recently noted that around 60% of businesses don’t currently have an optimised website, so make sure you’re not one of them by looking carefully at what changes need to be made.
Then you need to think about integrating everything. A lot of companies have achieved huge success with ad campaigns that are targeted to social networking sites or mobile apps, so it makes sense to see what opportunities are available. It’s a time to start branching out and trying new things, and don’t be afraid to take a few risks—it’s important for brands to try new ideas and to trial new technologies to see what works for them, because whilst not everything will be a success you never know what will hit the mark.
It’s all about being fresh and innovative, and that means you might have to start making new connections. The mobile sector is rapidly changing and you need to be working with people that can push your campaign forwards (such as us), so make sure to look carefully at your mobile marketing campaign and you’ll be able to pack the punch you need to make a dent in this high-impact environment.