It almost goes without saying, but these days any marketer worth his salt should put social media at the heart of his campaign. People are more social than ever before and if businesses use the opportunity well it could transform their prospects and attract fresh customers, and with so many different avenues to go down it’s high time you seized the day.
From Facebook to Twitter and Google+ you’ve got more choice than ever, and the latest kid on the block could have a bigger impact than you ever thought possible. Pinterest, the online pin board, is responsible for driving more sales to US websites than Facebook, showing just how quickly things can change. If you haven’t got a Pinterest account then it’s time to get on board, but no matter which social site you focus on it’s important to remember one thing—if you’re going to do it then you need to do it well.
It’s all about engagement and customer interaction (it’s called social media for a reason), so don’t use such sites to be your own personal advert. Customers will quickly lose interest if you’re only talking about yourself—you should use the 80/20 rule whereby 80% of posts are focused on the industry and current events whilst just 20% are solely about you and your products/services, and if you make sure to incorporate a good dash of personality you’ll soon get a following. You need to show that you’re willing to engage and aren’t wholly self-centred, because much like in the wider world, that will be a huge turn off to anyone passing by.
The only thing putting you off diving in could be a concern about ROI. It can be incredibly difficult to measure the success of social media campaigns and for many companies that’s the thing holding them back, but as with anything, if you don’t try you’ll never know. With the digital environment changing rapidly it’s the perfect time to experiment, so put social media at the heart of your campaign and you could soon notice the difference.