Timing is everything
Posted by charley on June, 27th 2012If you want to transform your online marketing campaign, getting those must-have click-throughs is key. Buy how do you go about doing that? Well, aside from the obvious (providing great content and boosting level of interest through catchy posts and witty tweets), you need to think about your timing.
You may not initially realise it, but the time of day (and even the day of the week) you share content can make all the difference to your success rate and resulting number of click-throughs. Both Twitter and Facebook have distinct traffic patterns and it’s important to be aware of them if you want to increase your chances of success, so just when should you post to get maximum benefit?
Well, for Twitter, the best time to post will be the early afternoon. The site gets the most traffic between the hours of 9am and 3pm Monday-Thursday with 1-3pm being key times, but it’s worth remembering that tweeting when there’s an influx of traffic will also mean an influx of competition. It’s important to choose your timings carefully, and don’t even think about posting important content after 8pm or even after 3pm on Fridays.
As for Facebook, it’s a fairly similar story. It gets the most traffic between 9am and 4pm but in terms of click-throughs it seems that 1-4pm is the sweet spot, or wait until after 11am at the very least. Midweek seems to be the best time to post and, surprisingly, 3pm on Wednesday shows the absolute highest average rate of click-throughs.
Knowing when to post can be just as important as what you’re posting, and if you make sure to analyse things effectively and bear in mind the click-through sweet spots you could soon notice difference. Timing is everything, so get your scheduling strategy sorted and you’ll really be able to make the most of your campaign.
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