Natura Skin Clinic
Posted by charley on February, 3rd 2012Natura Skin Clinic launches a news site to promote their treatments that can change peoples lives.
Natura Skin Clinic offers a range of skin treatments which can turn back the clock, as well as providing solutions to common skin complaints. Dr Chris Xavier created a clinic that takes a different approach to skin treatments. Focusing on providing high quality treatments, using the state of the art equipment, plus processes and only offering customers treatments carried out by qualified GPs.
This approach to skin treatments makes it more accessible to an audience, who may have thought the only way to reduce lines and gain a more youthful appearance, was to save heavily and book a trip to Harley Street, London.
Natura Skin Clinic, based in Cheshire, offers the same high quality service and solutions, as you would
Read moreThe brand that launched a thousand websites.
Posted by charley on January, 31st 2012This week at JPR we’re rubbing shoulders with our sister company Juno Web Design as they prepare themselves for 3 huge brand website launches. Everything has been tested, but when it comes to the launch and transferring a development site to a live site, we sit with bated breath.
Despite this, we’re excited about the final product and we know our clients are happy too.
Historically when we have worked on these size of projects, there is a noticeable difference right from the word go, working through all the processes of creating a user friendly site, that can provide customers with a positive experience and enable them to find the products they require and purchase them with ease.
Not only that, behind the scenes, weeks of coding and development ensure the sites perform well, not only for the customers, but in terms of SEO. That’s where we notice ratings shoot up,
Read moreMobile shopping increase
Posted by charley on January, 16th 2012As predicted, shopping from a mobile device increased during December 2011. The surge was incredible, up by 187% on the same month in 2010.
Apples iPhone and iPad ranked top for devices used to purchase, this was closely followed by Android devices.
Not only are consumers purchasing through their mobiles, many take them shopping to search for better prices online, using comparative websites and search engines. Many retailers also offer a barcode scanner and recognition applications, which allows consumers to see if they can find products cheaper elsewhere.
So, who were the winners and loosers in the big mobile shop this Christmas?
Amazon, the worlds largest online retailer headed up the mobile spending trend this festive season and continues to grow with a store specifically built for iPad users. Next was the most visited fashion retailer in the UK,
Read moreGoogle Wallet to launch in time for London 2012
Posted by megan on January, 4th 2012
Google are hoping to launch their contactless mobile phone payment app, Google Wallet, in the UK in time for the London Olympics this year. The application uses Near Field Communications technology, enabling people to use their mobile phone, instead of their credit cards to purchase goods and services.
The company are expecting that the release of this relatively new technology will mean that people no longer have to carry around large wallets full of credit cards, store cards and cash. The application means that you can simply hold your phone up against a scanner in-store to pay for your items. More and more stores in the UK are beginning to use contactless payment technology, including McDonalds and Pret A Manger. If a store accepts this form of payment, a wave
Read moreThe benefits of Mobile Marketing
Posted by megan on November, 29th 2011
Mobile marketing is used by businesses to promote their goods, services, ideas and any offers they might have running. It involves communicating with customers by sending them a simple text messaging containing marketing material, perhaps a photograph via a multimedia message or they may even send a link for the customer to access on their mobile internet. This form of marketing is relatively cheap and great for businesses wanting to target a younger audience, who are more engaged with new technology as it’s all they have ever known.
SMS marketing has become increasingly popular since more and more people started to use text messaging as a key way of communicating, particularly in the early 2000s. Mobile marketing continues to grow as technology develops. Mobile phones are becoming useful
Read moreGraham and Green presents Stag Sixteen
Posted by megan on November, 16th 2011
Graham and Green are one of our most exuberant web design clients, best known for their fashionable designer furniture and stunning collection of home accessories. Yesterday they launched their Stag Sixteen charity auction to raise money for the homeless charity Centrepoint. The charity supports young people living on the street, putting a roof over their heads and helping them create a better future for themselves.
The Stag Sixteen charity project involved the help of some of the most exciting and artistic designers in the fashion industry. Each of the artists were given a White Resin Stag Head, which is an iconic piece in its own right, to customise in their own individual ways. Some of the designers chose classic gold designs such as jewellery expert Erin Morris and footwear designer Manolo
Read moreIncreasing Experience Nottinghamshire’s social reach
Posted by megan on November, 10th 2011
The team here at JPR Marketing, have been working closely with Experience Nottinghamshire to promote their website, through setting up and maintaining social media accounts on a number of platforms. Experience Nottinghamshire is the official tourism board for the county. The company is responsible for providing information to tourists about Nottinghamshire’s historical past, including the tales of Robin Hood. They also regularly promote upcoming events and make recommendations on the best places to visit in the county.
Since becoming a client of ours, we have set up a twitter page for Experience Nottinghamshire, branding the page to coincide with the colours and logo used on their main website and blog. We also created an image for their twitter page that features the text ‘experience notts’ this is easy
Read moreRaise capital quickly with Select Factoring
Posted by megan on November, 9th 2011
The team here at JPR Marketing have been working with the factoring specialists, Select Factoring to improve their brand design and increase awareness of their finance services. Select Factoring offer a number of services to their clients, including Factoring, Selective Factoring and Invoice Discounting. These services help companies to release funds tied up in invoices, enabling them to quickly raise capital and reduce cash flow problems.
Selective factoring is very similar to a factoring service, however it bares one key difference – you can select individual or multiple invoices to factor. Factoring is great for large businesses, which deal with a lot of different clients. Often clients fail to pay their invoices on time, leaving a company struggling to pay for materials they used to do a job, and the staff
Read moreContent Marketing for PR and Internet Marketing
Posted by admin on November, 1st 2011When using the Internet, consumers search for what they want to view or stumble across new content through recommendations from friends. The viral nature of the Internet means that if you as a business are continually creating content on just your specialist subject, you will gain greater visibility in the search engines to those searching for you and greater visibility through social sharing through people who hold similar interests to you.
Companies across the country have wasted millions of GBP on the latest marketing fads and snake oil salesmen who got to the party early. Content marketing is a great way of establishing your business as a thought leader within your sector and still lends itself towards more traditional marketing and public relations methods if your internet marketing activity is still in its early days.
In creating such finely tuned content that is genuinely useful and interesting to your customers/clients
Read moreGoogle Makes a New Privacy Stand
Posted by admin on October, 21st 2011
This week, Google announced on it’s Analytics blog that it will be encrypting search result URLs for Gmail users as part of its public drive to improve Google’s image relating to privacy and its user’s personal information. Basically, this means that if visitors to your website are logged in to their Google account, Google won’t track the visit in detail like it usually would.
This is potentially a huge kick in the teeth to small web businesses who rely on Google’s free Analytics package to help them start their fledgling web businesses. Not only that, but website’s that have a large proportion of visitors who are likely to be logged in to a Google account are most likely to be affected.
Google says that the changes won’t affect most website’s stats, but some have forecast that
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