Concerned about Cookies?
Posted by charley on May, 16th 2012A recent study conducted by the Internet Advertising Bureau UK into consumer attitudes to online adverts, privacy and cookies, showed that just 57% of the 2000 people asked, knew the real definition of cookies – and no, we’re not talking about the yummy chocolate chip kind. The study also showed that a large proportion of UK consumers worry about security when using the internet, with a fifth of users deleting their tracking cookies on a weekly basis.
The IAB describe an internet cookie as ‘a small file of letters and numbers stored on an internet user’s computer when a websites is accessed.’ They help websites to keep track of user information, allowing businesses to target more personal, relevant content and advertisements at you. They can also be used to remember user names and passwords on certain
Read moreCrowdsourcing and competitions make effective marketing campaigns.
Posted by admin on May, 8th 2012What better way to drum up interest about your newest product than getting your customers to have an input in making it? That’s exactly what McDonalds did in their latest creative campaign to celebrate their 40th anniversary in Germany. The campaign was called Mein Burger (my burger) and involved the company ‘crowdsourcing’ the design and marketing of their burgers. People were asked to invent their own burgers using an online app on the McDonalds website, and then use both online and offline methods such as videos, posters and banners to promote the burgers, and collect votes. The burger that received the most votes was named the ‘Pretzelnator’ and was made from a mixture of American and Italian cheeses and ham, in a pretzel style bun. This marketing campaign proved to be extremely successful! The website gained seven million page impressions, with 45,000 burger creations within the first seven days
Read moreSamsung unveils its latest creation
Posted by charley on May, 4th 2012Last night Samsung unveiled its newest handset, the Galaxy S3, set to be released to UK consumers on May 30th. Their flagship smartphone offers a 4.8in screen, high-speed “beaming” capabilities, an 8 megapixel rear camera and even a 1.9 megapixel front camera complete with intelligent camera features so it can see what you’re doing and respond accordingly. It even responds to gestures so if you lift the phone to your face when you’re texting, for example, it’ll call the person instead. In fact, the whole thing has been designed around enhancing the interaction between the device and its user, with features including “smart stay” (where it can detect eye movement so doesn’t go into sleep mode when you’re reading) and “S Voice” voice recognition software (similar to Siri) all combining to offer an intuitive and user-centric mobile experience.
The Cola wars take to Twitter
Posted by charley on May, 2nd 2012The Pepsi/Coca Cola feud has been raging for decades, but now the giants of the cola industry have taken to Twitter to battle it out. And things are quickly escalating—Pepsi was the first to embrace the social media concept but over the last few years they’ve lost market share to Coca Cola, and as a result are planning on investing an additional $600million on marketing over the next 12 months. Their social media campaigns will form a key part of that investment, and just this week they’ve announced their partnership with Twitter to provide live video streaming of concerts to their followers.
It’s a bold move for the company, and it reflects the image it’s had over the last few years. Pepsi has always been squarely centred in the realm of pop
Read moreIs your website Cookie Compliant?
Posted by charley on May, 1st 2012Juno Web Design of Nottingham, have recently created a free module which will allow companies that use the Magento programme for their eCommerce stores, to be completely compliant with the EU Cookie Law.
On the 26th May 2011, a new EU law came into effect that enforced website owners to make changes to their sites. This included alerting users to the fact that websites use Cookies to store information about the user on the PC. The law requires websites to inform users that their information will be stored and they can confirm that they are happy with that process, then continue browsing. Companies have been given up until the 26th May 2012 and if not compliant, could face fines of up to £500,000.
As a reaction to this EU directive,JunoWebDesign, based in Nottingham, have produced a Free Cookie Law Compliance Magento Module, specifically for those companies that use the Magento
Read moreHow to get more Facebook likes.
Posted by charley on April, 26th 2012Getting ‘likes’ for your facebook page is a tricky business. Many people employ social media strategies that are more ineffective than a chocolate teapot. So, what shouldn’t you do when looking for more likes on your facebook brand page?
Don’t scatter your blog post, product page or whatever other content with so many buttons it’s hard to see what you’ve actually written. It might be useful to have one or two ‘like me on facebook’, ‘follow me on Twitter’ buttons, but there’s definitely a line. Not only will you obscure your actual content, you’ll probably end up annoying the vast majority of people who visit your page, as well as putting them off coming back.
Shameless pleading for facebook likes is also another no-no. Whether you’re direct messaging obscure personal facebook friends or tweeting
Read moreHitchhike with a “like”
Posted by charley on April, 12th 2012The VW Beetle, an iconic motor vehicle has been given a new look and an interesting launch platform.
Volkswagen plan to launch the new 3rd Generation Beetle later this year, using Facebook as their chosen platform.
The new Hitchhike with a “like” game will appear on their dedicated Facebook page and the campaign was created by Tribal DDB, an agency in Amsterdam. The winners of the competition will travel around Europe in a new 3rd generation VW Beetle.
The game encourages users to reach a European city of their choice by “Hitchhiking”. Points are collected along the way to unlock prizes and release special music tracks. Every time a user is offered a virtual “ride” by one of the games characters, a short film is played. If the user collects enough points, they could be in for
Read moreDrawing, the worlds new favourite pastime.
Posted by charley on April, 5th 2012Mobile application- Draw Something, has knocked the biggest used app-Angry Birds off the top spot. To date Draw Something has been downloaded by 50 Million users and that number is still growing.
The game is played between friends and the premis is that you guess what the other person have drawn, earning you points and coins. A great interactive game which passes the time. It was only launched 50 days ago and has already achieved an incredible following. It steps up against the most popular app and game of 2011- Angry Birds, which spurred massive followings and a range of merchandise.
Draw something now sits at the top of the charts in both the iTunes paid and free sections.
Over 6 billion doodles have been shared between users since the game has been
Read moreWhen PR goes bad.
Posted by charley on March, 27th 2012We realise the art of PR is a fine one, building relationships and promoting services and products in a positive light. PR and media companies go beyond the means of creativity to create a huge buzz around a company, but if it goes bad, how do you fix it??
Today we take a look at some of the worst PR disasters.
McDonald’s, the worlds biggest fast food chain, started a Twitter campaign in the latter end of 2011, based on the idea of eating something amazing. They wanted consumers to hash tag the term #Mcdstories and provide the world with little snippets from Maccy lovers. Unfortunately, customers stared to use that tag as a platform to tell others of horror stories. The tag was live for over 2 hours then had to
Read morePR stunts that make the headlines
Posted by charley on March, 19th 2012Last week involved a flurry of PR stunts that made the headline, many food based, which caught our attention at JPR Marketing.
For all those caffeine addicts visiting the coffee chain Starbucks last week, if they introduced themselves and told the staff their names, they received a free Latte!
Mr Kipling thrilled cake fans by creating interactive advert sites which dispensed FREE CAKES. 19 sites offered 500 free cakes a day and the poster campaigns let off a lovely sweet smell of cake.
Cadburys celebrated their half a million visitors on GOOGLE+ by creating a giant chocolate version of their social media website.
Pizza lovers have been drawn to the Domino’s Facebook page, where, if they spend over £10 on orders, they will receive free cookies. Finally, ice cream Kings Ben and Jerrys
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