PR Company, Internet Marketing

Why haven’t you jazzed up your Facebook page yet?

Since 2010, Facebook have allowed internet marketing professionals to design their own Facebook fan page. Once Facebook began giving advertisers advertising space, marketers have been looking for new ways to make the most of Facebook’s incredible gold mine of users, their data and their willingness to interact with brands.

Designing your own Facebook fan page can have a massive impact on your social media campaign as it means you can combine your PR, marketing and customer service activities through one external website.

When people use Facebook, they are likely to be comfortable in their own homes and therefore more willing to interact with brands as they feel like they are very much on their own territory. Statistics released earlier on this year showed that Facebook is the internet’s ‘stickiest’ website and internet users spend twice as long on Facebook as they do on Google.

With this in mind, how can you make the most of your Facebook fan page?

- Offer visitors exclusive content that they wouldn’t get anywhere else. By duplicating content you aren’t offering visitors anything new. You wouldn’t use the same written content for your website as a print brochure so why would you duplicate content in an arena that is expected to be a more friendly front of your company?

- Facebook has loads of great plugins to use on your page for free. Make the most of these and try out lots of different ideas to excite and intrigue your customers.

- Change your front page from the wall to ensure that the first thing that new Facebook visitors see is something positive and your primary call to action. You will inevitably get people posting spam and you won’t be able to delete such posts within a couple of minutes.  The main profile image can have all sorts of call to action within it, use arrows and promote offers!

- Would you ignore your website’s statistics for weeks on end, never knowing how visitors use your website? Check your insights regularly and see how your page performs before you chop and change your strategy.

- Don’t forget that fans’ interaction is absolutely priceless. Unless messages posted on your wall are illegal or offensive, it is advisable to leave negative comments up. Encourage fans to comment or talk to you by setting up Facebook-only competitions.

- Publicise your fan page with Facebook ads. As with Google Adwords, you can control your budget and pay per impression or per click. You can also target the type of users, for example if you sell wedding dresses then you would target women who are either engaged or in a relationship. If you are a local retailer, you can target by geographical area too, which is hugely useful.

Facebook has become as big as Google, if not bigger. Companies that want to enhance their presence online must find a way of incorporating Facebook into their internet marketing strategy.

The great thing is that in the early days of Facebook business pages, developers and designers had to use Facebook Markup Language (FBML) to design pages. Facebook is now depreciating this mark up language, meaning that those who know HTML, CSS and JavaScript don’t need to concern themselves with FBML. This is a great win for small internet marketing agencies who may not have the time.

Social media is a great PR, marketing and customer services tool. By enlisting expert help, you can make the most of Facebook and not get left behind by your competition.

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